US furniture manufacturers aren't the only ones losing capacity to China's cheap labor.
 In a move designed to strengthen shrinking furniture exports, Filipino furniture
manufacturers plan to work together to create a "Philippine brand".

Cebu Furniture Industries Foundation is a non-profit organization comprised of 163 of
the largest furniture manufacturing and exporting firms in Cebu Province, Philippines.
 The foundation's president Jay Yuvallos said marketing Philippine-made furniture under
 the "Philipine brand" could be an edge in the global furniture market. He had earlier
 called for action by the country's furniture industry, as it was lagging behind other
competitors in Asia, including China and Vietnam, in terms of price.

CFIF hosts the Cebu International Furniture & Furnishings Exhibition or the Cebu X,
which is lauded as Asia's premiere stop in the Asian chain of furniture fairs. This
years show runs from February 26th to 29th. (See list of exhibitors)